Caro Emerald almost became famous by accident when a call from producers David Schreurs and Jan van Wieringen changed everything. They needed a vocalist for a catchy new song called "Back it Up," and Caro was the perfect fit. Soon, that demo helped land Emerald a TV performance, just as her YouTube video of the song began to catch, propelling that song to a top 20 hit.
Instead of using the single’s success to start a label bidding war, Emerald and her production team decided to release it on their own label, Grandmono. Using “Back It Up” as a template, they recorded the album “Deleted Scenes From the Cutting Room Floor,” a bold, brassy affair that nods to everything from big band to vintage soul to mambo, topped with modern beats. This album would go on to break the all-time record of Michael Jackson's "Thriller" on the Dutch charts. To date, the album has sold almost 2 million copies worldwide, making her one of the top five most successful female artists in Europe alongside Adele, Lady Gaga, and Beyonce.