This is an amazing time for Example. Two years ago he was support on a Calvin Harris show at the Scala. Since then he’s had three of his own fully sold-out tours and he’s played a string of huge dates with Lily Allen and Faithless. This summer he’s the second headline act on Glastonbury’s John Peel Stage.
Example’s last album, Won’t Go Quietly, went Gold, driven in part by the enormous success of the astonishingly popular Kickstarts (10.9m You Tube views). Since then he’s been on a serious journey of self-discovery. From Unorthodox, his Stone Roses sampling collaboration with Wretch 32 (a No. 2 hit –1.7m You Tube views), through Look Over Your Shoulder with Giggs and right up to Shot Yourself In The Foot Again alongside Skream (3.6m You Tube views).
Now Example is looking around himself, at what he’s seen on the road, in clubs, at festivals, in recording studios, in hotel rooms,taxicabs and aeroplanes and he’s wondering what the hell is going on. Playing In The Shadows marks the moment where Example grows up.
